About Our Company

Our founder Mr. VijayChandra is the very embodiment of this statement, for his motto in life seems to be ‘Onward & Upward’. His father was an educator in a Higher Primary School and with his meagre earnings he succeeded . Mr. VijayChandra was studied in the field of science and achieved a diploma in Mechanical Engineering.

He tried several businesses in his early professional life. He began by working contractually with MRPL in the field of construction. He then moved to provide milk in the neighbouring areas with the produce from 2-3 cows. With a study of the market, distribution system he improved his sales and marketing techniques. 

In 2007, Mr. Vijay Chandra found a genuine wholesaler for Ghee and started retail distribution under the brand name ‘Nanda’. His growth and revenue led him to purchase an Omni Car for distribution in expansion. In 2008 he added Gingelly Oil to his portfolio under the brand name of Skanda and in 2009 he added Coconut oil under the same brand.

In 2013 he recognised the growing demand for a higher quality of Gingelli oil and introduced ‘Shabari’, a premium oil product. As his market share and sales improved, he started retail packaging and distribution of Sunflower Oil in 2015 under the brand name ‘Sankranthi’.

His steady growth and success were fueled by the goodwill of his family and friends around him. He truly believes in the power of the Common Man and indulges in good ethical practices and employee empowerment.

In 2019, his friends mentioned that the Masala market was very competitive and challenged him to carve out a niche in the highly competitive field. He studied the market carefully and made a strategic plan of leveraging the existing distribution channels and sales skills. The brand name ‘VV Masala’s’ was chosen to honour his two sons Vijith and Vinith. Every detail of manufacturing, from the quality of the raw materials, the efficacy of the machinery, and the training of manpower was under his supervision. This resulted in the launch of 8 Masala products in the first year of production. The appreciation from customers has been overwhelming and with growing demand, more products are being added to the portfolio of VV Masala. Today, VV Masala’s has 21 products and is still going at great speed to capture a stronghold in this competitive market.

His personal involvement combined with the dedication of his team saw the launch of 8 Masala products in the first year of production. The appreciation from customers has been instant and with a growing demand he kept adding more products to the portfolio of VV Masala.  Today he has 21 products and is still going at a great to capture a stronghold in this competitive market.